Verdi Hotels moving on.

 

A year ago, Insider Plus carried an interview with Paul Pisani and the introduction of the new Verdi Hotels brand. At this time, Paul outlined the rationale behind the creation of Verdi Hotels which you will recall was two-fold: 1. To maximise on management opportunities within the upscale hospitality space which would not work for the Corinthia brand’s luxury positioning; and 2. To immediately offer a long-term solution to hotels owned by CPHCL and IHI which, for strategic reasons, have been or will be deflagged by Corinthia.   For a complete interview, visit: https://insider.ihiplc.com/verdi-on-my-mind-paul-pisani/

Now the first Verdi Hotels are up and running with the rebranding of the Hotel Verdi in Gzira [now called Verdi Gzira Promenade] and The Marina Hotel in St Julians [now called Verdi St. George’s Bay Marina]. From this week, The Aquincum Hotel will be rebranded Verdi Budapest Aquincum.

Commenting on these recent changes, Paul Pisani, President Verdi Hotels, stated: “Aside from changes to signage, in-hotel collateral and operating processes aimed at delivering a more personalised and localised experience to Verdi Hotels guests, each hotel is now connected to our new Central Reservations System and is live across all major booking channels including OTAs and key B2B distributors. We have increased the reach of travel agencies with dynamic rate offerings enabling us to reach more customers and new markets. We have now launched our robotic automation in back office which will automatically process emails and update reservations without human intervention. This is expected to reduce email processing time by our team by 50%.”

What other steps will follow? “Over the coming weeks, we will integrate Verdi Discovery loyalty programme as well as AI conversion tools across our websites improving direct contribution. Our chatbots for customers will be live by the end of the month. Early in July, we’ll launch our online check- in/out as well as tokenised ID verification which will increase data protection and reduce front desk check-in time dramatically. The final piece of the current technology solutions will be the CRM which will drive automated email and messaging with guests, which will go live alongside Verdi Discovery in late July.

While Verdi Hotels’ primary focus is to ensure immediate impact on the performance of the Verdi Hotels portfolio, plans are already in hand to integrate further hotels into Verdi Hotels by Q1 2025.”

May the wind fill your sails and the waves swell your spirits.